On previous year's accomplishments, activity on the international market and the Eurohansa product hits. Talk with Sławomira Raczkowska, Export Manager at Eurohansa. Read more »
Bartłomiej Kulisz, Deputy Director of the International Cooperation Office Agricultural Market Agency Read more »
Dorota Kałowska, Expert at the Polish Chamber of Commerce, Partner & Strategy Consultant Cobalt Sparlk Read more »
Mrs. Iwona Szklarska, Member of the Management Board of the Chrzanowska Manufaktura Wędlin [Chrzanów Manufactory of Cured Meats], interviewed by Małgorzata Martini. Read more »
Private label goods are enjoying success around the world, somehow following the steps of the concentration processes of markets and competitive battles, assuming good price and high quality. Private label, competing in terms of price, ceases to be a synonym of absolutely lower prices – these are good value products in all price positions: from economy to premium. This is the case both in... Read more »
Initially, private labels were treated as “cheap alternatives” for brands. For many years this stereotype has not been reflected in the offer of Biedronka. Collective effort made with the producers in the development of private labels, their quality, packaging and positioning, resulted in customers often treating private labels as brands. Read more »
Today, as many as 97% of customers in Poland willingly buy private label products. As many as 83% of them appreciate the low price of the products, while 64% of customers mentioned the good price / quality relationship. Therefore, there is no wonder that private label products constitute such an important category for all retail chains. Read more »
The subject of private labels still gives rise to various emotions, both among producers and commercial networks. In your opinion, will private labels continue to develop this dynamically in Poland? Read more »
Please tell us about the beginning of Beer Fingers. Where did the idea for such a product come from? Read more »
How did the sweets market behave this year? How did the products of CSI Słowianka do in Poland and abroad? Read more »
Water and functional beverages is a category with good growth prospects. Please tell us about innovation and new products (relaunch of Arctic brand).The bottled water market has good prospects too. Read more »
On achievements in 2014, export expansion and production area development with Tomasz Grzybowski, President of Board, Delicpol. Read more »
What is the FPH Magnat brand awareness in foreign markets? Read more »
What was 2014 like for Bogutti? Read more »
Currently, the sweets market is developing dynamically, has this reflected in the company’s situation? What were the trends and tendencies in 2014 in ZPC Bałtyk? Read more »
This year, Maxpol celebrates its 25th anniversary of operations. What events were the so-called “milestones” in the company’s development? Read more »
Could you please tell us more about the product portfolio of Brześć, have all products been introduced into the European market? Read more »
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